The Internet as a Complementary Resource for SMEs: The Interaction Effect of Strategic Assets and the Internet

نویسندگان

  • Frank Schlemmer
  • Brian R. Webb
چکیده

The resource-based view of the firm (RBV) has become the dominant framework in strategic management research. Its basic assumption is that firms can exploit strategic assets in order to create competitive advantage and thus above average performance. Another core assumption of the RBV is that strategic assets can be complementary. This means their value increases when they are combined. “Complementarity represents an enhancement of resource value, and arises when a resource produces greater returns in the presence ABSTRACT

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عنوان ژورنال:
  • IJEBR

دوره 5  شماره 

صفحات  -

تاریخ انتشار 2009